Annual report pursuant to Section 13 and 15(d)

Consolidated Statements Of Operations

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Consolidated Statements Of Operations (USD $)
In Thousands, except Share data, unless otherwise specified
12 Months Ended
Dec. 31, 2011
Jan. 01, 2011
Jan. 02, 2010
Consolidated Statements Of Operations [Abstract]      
Net sales $ 327,072 $ 262,277 $ 176,288
Cost of sales 220,072 [1] 172,668 [1] 112,415 [1]
Gross profit 107,000 89,609 63,873
Operating expenses:      
Marketing 55,785 38,757 23,419
General and administrative 31,961 28,628 19,640
Fulfillment 19,164 14,946 11,437
Technology 7,274 5,902 4,467
Amortization of intangibles 3,673 2,804 661
Impairment loss on intangibles 5,138    
Total operating expenses 122,995 91,037 59,624
Income (loss) from operations (15,995) (1,428) 4,249
Other income (expense):      
Other income, net 364 191 2
Interest income (expense) (1,018) (471) 189
Total other income (expense) (654) (280) 191
Income (loss) before income taxes (16,649) (1,708) 4,440
Income tax provision (benefit) (1,512) 12,218 3,123
Net income (loss) $ (15,137) $ (13,926) $ 1,317
Basic net income (loss) per share $ (0.50) $ (0.46) $ 0.04
Diluted net income (loss) per share $ (0.50) $ (0.46) $ 0.04
Shares used in computation of basic net income (loss) per share 30,545,638 30,269,462 29,851,873
Shares used in computation of diluted net income (loss) per share 30,545,638 30,269,462 30,809,111
[1] Excludes depreciation and amortization expense which is included in marketing, general and administrative and fulfillment costs as described in "Note 1 - Summary of Significant Accounting Policies and Nature of Operations" below.