Lev Peker

Chief Executive Officer and Director

Lev Peker has been our Chief Executive Officer and a director since January 2019.  He previously served as the Chief Marketing Officer of Adorama Camera Inc., a leading online destination for photography, imaging and consumer electronics, from August 2015 to December 2018.  Prior to that time, Lev served as the Senior Director and General Manager of eCommerce Strategy and Operations of Sears Holding Corporation, a leading integrated retailer providing merchandise and related services, from August 2014 until July 2015. From April 2008 until July 2014, Lev served in various roles at U.S. Auto Parts including as Vice President and General Manager of Online Marketplaces from June 2013 to July 2014, as Director and General Manager of Online Marketplaces from March 2009 until June 2013, and as Manager of Financial Planning and Analysis from April 2008 until March 2009.  Lev’s prior experience also includes serving as a Senior Financial Analyst at Smart & Final, Inc., as a Senior Analyst at KPMG, and as a Senior Associate at Pricewaterhousecoopers LLP. 

Lev holds a B.A. degree in Accounting from the University of Southern California and an M.B.A. degree in Marketing and Strategy from University of California, Los Angeles and a Certified Public Accountant for the State of California. We believe Lev’s valuable business and leadership experience, particularly in the e-commerce industry, combined with his intimate knowledge of our financial and operational status gained through his various roles at the Company, qualifies Lev to serve as a director.  Lev is married to Inna Trosman and they have three wonderful children.  Lev met Inna when they were in high school and been together since then.

Houman Akhavan

Chief Marketing Officer

Houman Akhavan has served as our Chief Marketing Officer since February 2019 and previously served as our VP, Marketing from January 2006 to December 2014.  He also previously served as a consultant to U.S. Auto Parts from August 2004 to December 2005, providing advice and guidance on marketing strategy and website optimization.  Prior to serving as Chief Marketing Officer of U.S. Auto Parts, Mr. Akhavan served as the CEO of Growth Rocket, a marketing consulting firm from January 2015 to February 2019.  From February 2000 to July 2004, Mr. Akhavan also served as the founder and Chief Strategy Officer of Edigitalweb, Inc., an online marketing and software development firm which was responsible for the launch of U.S. Auto Parts’ online presence.

David Meniane

Chief Operating Officer and Chief Financial Officer

Since March 2019, David Meniane has been the acting Chief Operating Officer and Chief Financial Officer at US Auto Parts Network, Inc. (PRTS) overseeing the company’s operations both domestically and internationally. Prior to this, he served as Executive Vice President of L.A. Libations, the official incubation partner to the Venturing & Emerging Brands group at the Coca-Cola Company. During his 3-year tenure, he oversaw the launch of three profitable business units as well as three new companies. Using his experience as an operator and financier, the company’s EBIDTA grew by 280% and investment portfolio’s value by 73%. Prior to that, David, alongside his wife Deborah, launched Victoria’s Kitchen, a specialty beverage company where they grew its national distribution until its sale in 2017. Previously, David served as Chief Financial Officer at Aflalo & Harkham Investments, a $350M commercial real estate investment partnership. David currently serves on the board of directors of Space Shake, an emerging CPG company offering low sugar beverages and snacks as well as Relentless Trade Solutions, a retail execution company supporting high-growth CPG companies in the grocery and mass merchandising channels. 

David holds a B.S. degree in Accounting and a Master in Business Taxation from the University of Southern California. He currently maintains an active CPA license in the state of California and lives in Los Angeles with his wife of 13 years and their beautiful 2-year old daughter, Bella.

David Morris

Chief Merchandising Officer

Morris has over 25 years of automotive supply chain experience. Before joining Icahn Automotive, he served as the VP of Supply Chain and Business Development for The Parts Authority. His contributions and support were instrumental in the company’s $500 million revenue growth over the span of 5 years. From 2001-2009, he led collision parts and supplies company Auto Body Panels as President and CEO.

Morris is a former board member of the Collision Industry Conference and the Certified Automotive Parts Association, and a current Yang Mentor for the Auto Aftermarket Industry Association.

Alfredo Gomez

Vice President and General Counsel

Alfredo Gomez has served as our VP, General Counsel since March 2019.  He previously served as Senior Vice President, General Counsel, and Corporate Secretary of Guidance Software (Nasdaq: GUID), a global provider of forensic security solutions, from October 2015 to September 2017.  Prior to that time, Mr. Gomez served as General Counsel at EMCORE Corporation (Nasdaq: EMKR) from May 2010  to February 2015 and Deputy General Counsel at Hanmi Bank (Nasdaq: HAFC) from April 2015 to October 2015. In these positions, he directed and executed on legal strategies in the areas of contracts, litigation, employment, compliance, governance, and securities. Mr. Gomez has also held legal positions at j2 Global Communications Inc. (Nasdaq: JCOM), Western Digital Corporation (NYSE: WDC), and Stradling Yocca Carlson & Rauth, P.C. He earned his J.D. from the Georgetown University Law Center and a bachelor's degree in economics from Stanford University.