CarParts.com Unveils New Brand Identity that Drives Customer Experience
Customer-Informed Redesign Takes Stress Out of Automotive Issues
CARSON, Calif.--(BUSINESS WIRE)-- (NASDAQ: PRTS). As it seeks to simplify and improve the car parts buying and vehicle ownership experience, CarParts.com—a division of US Auto Parts Network and one of the largest online providers of automotive aftermarket parts and accessories—debuted a new website, logo and tagline. The rebrand is the culmination of detailed user testing and research as well as an extensive review of customer feedback, and will reflect the company’s comprehensive offerings, value and mission to make online parts shopping even easier.
“The driving experience is evolving and so is CarParts.com,” said Lev Peker, CEO of US Auto Parts Network. “Drivers have made clear what they are looking for: a streamlined experience tailored to their individual needs. While our name remains the same, our logo, website and tagline have changed to reflect a modernized approach that’s representative of the company’s evolving products and services.”
The redesign focused on user experience, optimizing the vehicle selector and overall interface to help customers find the right parts for their vehicle more quickly, regardless of customers’ automotive expertise. In response to customer feedback, the new website also features streamlined checkout and returns processes, expedited delivery options, and competitive pricing.
The new visual identity conveys the company’s commitment to car owners while maintaining its 22-year history as a trusted and knowledgeable resource for drivers when automotive issues arise. The brand includes a new tagline, “Right Parts, Guaranteed,” referencing how any part purchased from CarParts.com is guaranteed to fit your car or your money back. The refreshed logo and tagline will appear on the company’s website, social channels, advertising, and packaging.
CarParts.com also released its first official ad on YouTube, Facebook, and Instagram, an example of its new branding initiative, with a spirit of approachability and more personal feel that highlights the company’s driver-first mindset.
“A brand is so much more than just a redesign,” said Houman Akhavan, Chief Marketing Officer of US Auto Parts Network. “It reflects who we are as a company, our mission, values, and all we offer our customers. Our customers should always know that we are here for them. The new brand makes our commitment clear.”
The new branding is part of CarParts.com's multifaceted approach to growth — which also includes a great focus on high-margin products, operational efficiency, and careful investments-- that is transforming the company into the go-to aftermarket parts brand.
CarParts.com executives are available to discuss the new brand. To arrange an interview or learn more, please contact Sasha Trosman at firstname.lastname@example.org.
Established in 1999, CarParts.com, a division of US Auto Parts Network, is an e-commerce auto parts retailer. With over 10 million orders shipped, we’ve helped millions of customers across the United States find the right part for their vehicle and get back on the road, hassle-free.
Our vast catalog provides a one-stop shop for quality, discount auto parts and car accessories across a large selection of vehicle makes, including but not limited to Ford, Dodge, Toyota, Honda, Chevy, Volkswagen and more. All of our parts are sourced by industry veterans with a combined 100+ years’ experience in automotive mechanics with rigorous quality control.
This news release contains forward-looking statements, including our plans, strategies, business prospects, growth opportunities, changes and trends in our business and expansion into new markets. There are a number of risks and uncertainties that may cause these forward-looking statements to be inaccurate, including without limitation, our future operating and financial results, financial expectations, expected growth and strategies, key operating metrics and current business indicators, capital needs and deployment, liquidity, product offerings, customers and suppliers and competition, and other risks and uncertainties listed in the company's filings with the Securities and Exchange Commission, including the company's most recently filed periodic report, to which your attention is directed. You should not place undue reliance on these forward-looking statements, which speak only as of the date hereof, and the company undertakes no obligation to update these forward-looking statements to reflect subsequent events or circumstances.
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Released February 21, 2020